to see a new release in your living room?Would you pay $30

A DirecTV satellite dish sits atop a home in Palo Alto, Calif., in this 2010 file photo. DirecTV, the nation's largest satellite TV operator, launches Thursday a new 'premium' service, offering Hollywood movies to subscribers within eight weeks of their theater debut.I think he’s nuts,” says his buddy, Brad Bone, rolling his eyes. “Thirty bucks is just way too much money when it will be available on DVD in a month anyway. I guess if you have money to burn for lattes, like Mr. Money bags here, you can afford it. But otherwise, what’s the attraction?”

The two comments frame a debate that has been percolating since March when DirecTV – a direct broadcast satellite service based in El Segundo, California – announced plans to launch premium video on demand, a service which will make major studio movies available on TV sets sooner than ever after the theater release of the film. Sony Pictures is first out of the gate today, and will soon be followed by Universal Pictures’ “The Adjustment Bureau,” Fox Searchlight’s comedy, “Cedar Rapids,” and “Hall Pass” from Warner Bros. – all available less than 60 days after their theatrical debuts. Studios will receive from $21 to $24 of the rental price, reports the Los Angeles Times.

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