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Apple TV sells 1 million units

Released back in September this year, the lower priced Apple TV has seen sales success from the outset.

The new, smaller and redesigned media streaming device provides a cheaper means for images, video and music to be sent from iTunes to the television. Steve Jobs, Apple's chief executive, had previously called Apple TV "a hobby", but the relaunched version has found new popularity.

The £99 Apple TV is also AirPlay compatible which allows media to be sent between Apple devices such as the iPad wirelessly. The new technology means iPad owners could 'push' music or video from their tablets to an Apple TV and have the device play back on a large screen or sound system. The Remote app also allows for the Apple TV to be controlled via iPhone and iPad.

Since the launch of the new Apple TV, Apple says rentals and sales of movies have increased significantly from within the iTunes store. TV shows alone now total more than 400,000 downloads per day.

Previous iterations of the device had included a hard-drive to store media locally and were far larger in size. The older Apple TV was therefore priced significantly higher than current generations. This led to relatively lacklustre sales, with consumers cautious of adopting the new technology.

Source: http://www.telegraph.co.uk/technology/news/8219423/Apple-TV-sells-1-million-units.html

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